The new Idea
There are initiatives that simply arise naturally, as if they were already written, predestined.
It was the end of December and I said to myself… my business is lucky, it is not going through the dark moment of economic crisis, but why? Maybe because I have always looked further, beyond the borders, creating a well-defined professional identity in the “Contract”, working worldwide with my projects, all of them realized with Made in Italy products.
Lately I discovered new Italian areas of excellence, that are characterized by great dexterity and brilliance, but that often don’t know how to introduce themselves to new markets and how to promote their great capabilities; and unfortunately they are slowly dying, unable to generate new orders, that would be necessary to survive nowadays.