The project brief given to students of the Modigliani Secondary School, is to come up with new design products for interior areas (sofas, armchairs, chairs, cupboards, etc.), conceived with an eye to the future of Arredaesse Produzioni, which will reflect the Company's philosophy and brand over the past 40 years. A philosophy that instead of denying the past, rather seeks to find continuity with it, employing a refreshing new vision of design, in step with the times and the demands of both the present and the future, but also offering continuity with products of the past.
THE BEST 3 ITEMS WILL BE MANUFACTURED
Architecture, scenography and multimedia
This is an interactive project in a temporary 300 m² space in the Arredaesse headquarters basement in Carugo, which welcomes the idea of sharing, imagination, experimentation and emotion, in coexistence with the products made by the students working on the design and visual arts theme. Non-permanent structures, (use of recycled materials where possible), in step with the times.
THE BEST INSTALLATION WILL BE PRODUCED
The task of the students working on the graphics theme is to develop the new LAB logo, which will eventually become the gallery's new permanent logo. They also have to design everything related to the event’s communications, from the paper and digital invitations, to the production of a book dedicated to the event itself, recounting its entire journey, from the initial stages to the exhibition itself.
THE BEST PROJECT WILL BE PRODUCED
Certain pictorial and sculptural artefacts that have already been produced by students during the academic year will be chosen for inclusion in the exhibition gallery.
THE WORK AND STUDY MATERIALS OF ALL THE REMAINING PROJECTS WILL BE EXHIBITED AT THE AR LAB TOGETHER WITH THE PROJECTS ON DISPLAY